Yogabed

Yogabed is a bed-in-a-box brand offering a sleep solution shipped to your home, with a single focus of wellness through better sleep.

As a startup without a name, a visual presence or brand voice, the team members at FORMAT played a critical role in designing the logo, packaging, brand book, and website that elevated the brand into the marketplace. This also included all print documentation, pattern design, graphics for digital marketing, retailer presentations and fundraising presentations. This also included a brand launch / investor narrative video to illustrate target audience and product benefits.