SwanLeap

Based in Madison, Wisconsin, SwanLeap is a category-disrupting transportation and consulting firm specializing in supply chain management. Powered by artificial intelligence, their revolutionary software platform is a game changer – offering the industry-leading operational visibility and cost reduction capabilities.

FORMAT collaborated with their internal marketing teams and senior executives to evaluate and redefine how we to articulate the brand DNA, leading to a clearly-defined brand platform and positioning strategy. This was followed by an overhaul of the existing brand visuals, including corporate logo and brand guidelines, website, corporate video, sales presentations, tradeshow support, print collateral and signage.