McGill University

Working in collaboration with internal marketing teams and with a creative direction from Sid Lee, we developed a series of marketing and promotional tools for McGill University – “Made by McGill: The Campaign of Our Third Century”

As one of the most prestigious universities in Canada, this monumental anniversary campaign had a vast scope of work, to not only celebrate the history of the institution but also to promote its critical fundraising objectives.

We designed and produced philanthropic brochures for 11 different faculties, as well as communications materials such as PowerPoint presentations, fundraising templates, stationery and promotional invitations. In addition, FORMAT developed an annual report on its philanthropic activities as well as a booklet listing McGill’s key historical moments and brand ambassadors.

Format was the ideal partner for us to bring on board for the implementation of our new Made by McGill creative platform. They developed an outstanding suite of marketing collateral that was integral to building excitement within the McGill community around our brand launch, as well as providing strategic design solutions to help us to meet our substantial fundraising campaign goals.

Kimberley Kersys | Associate Director, Creative Services