Cenergistic

Optimizing energy performance.

Cenergistic is a self-funded conservation platform that helps educational, hospitality, and healthcare institutions transform energy usage into sustainable success stories. FORMAT and Cenergistic’s marketing team embarked on a full brand refresh, with an updated positioning and value proposition. This new corporate strategy included the theme of Be Cenergistic® – a call to action and inspiration trigger to promote how every stakeholder, building occupant, and member of the community can participate to reduce energy waste and focus that savings into what matter most.

The updated vision was deployed overall a wide variety of marketing touchpoints including a new website, corporate videos, presentation materials, retail and trade advertising, corporate brochures and category specific sales tools, social medial posts and software demonstration materials.

Illustrations: Cristian Enache